About PJ Mason

Former P&G Senior Director | Innovation Capability Builder | Award-Winning Product Leader

The Rare Combination: Strategy + Execution

Most innovation consultants have either done it or taught it. I've done both—and that's what makes the difference.

Over 25+ years in industrial design and product development, with 14+ years at Procter & Gamble, I've learned that building innovation capabilities isn't about fancy frameworks or consultant-speak. It's about rolling up your sleeves, building teams, implementing processes, and delivering results.

Built P&G's First Digital Design Capability

When P&G decided they needed a Digital Design Capability, they didn't have one. So I built it from scratch. Not from a PowerPoint deck or strategic plan—I actually built it.

  • Started with external resources and agency partners, then systematically internalized capabilities
  • Recruited, trained, and deployed teams across multiple continents
  • Developed processes, tools, and infrastructure that scaled
  • Deployed these teams against P&G's biggest consumer opportunities in Oral Care and Smart Products
  • Delivered $100M+ in measurable topline growth through award-winning products

That's the experience I bring to mid-market companies: I know what it takes to build capabilities because I've actually done it at scale.

Award-Winning Product Leadership

Leading the design of Oral-B iO—P&G's most significant oral care innovation platform in decades—taught me that great innovation requires both strategic vision and flawless execution across design, engineering, and consumer experience.

Oral-B iO Recognition:

  • ★German Design Award – Gold Winner
  • ★iF Design Award – International recognition
  • ★Red Dot Award – Product Design excellence
  • ★CES Innovation Award – Technology innovation

Harvard-Trained Strategic Thinking

Two Harvard Business School Executive Education programs gave me the strategic frameworks to complement my hands-on execution experience. This combination—strategic thinking plus operational excellence—is rare and powerful.

I can engage at the C-suite level on innovation strategy, then roll up my sleeves and help you actually build it. That's the difference between most consultants and someone who's done it.

Why Work With Me?

Three reasons companies choose to work with me:

1. I've Built It Myself

Most consultants advise on capability building. I've actually built capabilities from scratch at one of the world's most demanding companies. I know what works because I've done it.

2. Strategic + Hands-On Execution

Harvard Business School strategy combined with P&G execution discipline. I don't just give you a plan—I help you execute it and build sustainable capabilities.

3. Proven, Measurable Results

$100M+ in delivered growth. Award-winning products. Global team management. Not promises—proven track record.

My Philosophy on Capability Building

Internalization Over Outsourcing

External resources have their place, but sustainable competitive advantage comes from building internal capabilities. I'll help you know when to use external partners—and when to bring capabilities in-house.

Measured Outcomes, Not Activity

Innovation isn't about running workshops or filling whiteboards. It's about delivering growth. Every capability I help you build is tied to measurable business outcomes.

Process Follows Strategy

Too many companies implement innovation processes without understanding their strategic context. I start with what you're trying to achieve, then build the capabilities that get you there.

Change Management is Critical

Building capabilities isn't just about processes and tools—it's about people and culture. I've managed change across global teams and know how to bring organizations along.

Credentials & Experience

P&G Senior Director

14+ years at Procter & Gamble leading design and innovation teams

Harvard Business School

Executive Education graduate (2 programs)

4 Major Design Awards

German Design Award Gold, iF, Red Dot, CES Innovation Award

$100M+ Growth

Delivered measurable topline growth across Oral Care and Smart Products

Global Leadership

Managed design teams across 3 continents

First-in-Company

Built P&G's first Digital Design Capability from scratch

Let's Talk About Your Innovation Capability

Whether you're just starting to think about building internal capabilities or ready to make the investment, I'd be happy to have a conversation about what's possible for your organization.

Schedule a Conversation