Results & Case Studies
Proven track record of building innovation capabilities and delivering measurable business results.
By the Numbers
Across Oral Care and Smart Products platforms
German Design Gold, iF, Red Dot, CES Innovation
First-in-company capability built from scratch
Global teams managed across Asia, Europe, Americas
Oral-B iO: Award-Winning Innovation Platform
Leading the design of P&G's most significant oral care innovation, delivering exceptional consumer experience and measurable business growth.
The Challenge
P&G needed to reinvent the electric toothbrush category with a breakthrough innovation that would combine superior brushing technology with an exceptional user experience, setting a new standard for oral care.
The challenge required integrating advanced brushing technology, smart connectivity, intuitive industrial design, and seamless digital experience—all while meeting P&G's rigorous standards for quality, manufacturability, and consumer delight.
The Approach
- →Led cross-functional design teams across multiple continents
- →Integrated industrial design, UI/UX, and digital experience
- →Collaborated closely with engineering and marketing teams
- →Applied Design Thinking methodology to complex technical challenges
- →Managed design through prototyping, testing, and refinement to production
The Results
German Design Award – Gold Winner
Prestigious international recognition for excellence in product design
iF Design Award
One of the world's most celebrated design competitions
Red Dot Award
Product Design category excellence recognition
CES Innovation Award
Recognition for technology and design innovation
Business Impact
- • Platform contributed significantly to $100M+ growth
- • Elevated P&G's position in premium oral care
- • Established new category standard for smart oral care
- • Demonstrated value of integrated design approach
Key Learnings
Integrated Design Wins
Success came from seamlessly integrating industrial design, digital experience, and engineering—not treating them as separate workstreams.
Global Collaboration
Managing teams across continents requires clear processes, strong communication, and cultural awareness.
Consumer-Centricity
Every design decision was validated against consumer needs and preferences through rigorous testing.
Excellence at Scale
Award-winning design is possible even within large organization constraints—with the right capability and leadership.
Building P&G's First Digital Design Capability
From zero to fully internalized digital design capability deployed across global innovation priorities.
The Challenge
P&G recognized that digital experiences were becoming critical to product success, but they had no internal digital design capability. Everything was outsourced to agencies and external partners.
The challenge: Build a world-class internal digital design capability from scratch that could deliver against P&G's biggest innovation opportunities while maintaining the quality, speed, and cost-effectiveness the company demanded.
The Approach
Phase 1: Assessment & Strategy
- • Analyzed current state and gaps
- • Developed capability building roadmap
- • Secured leadership commitment and budget
Phase 2: Foundation Building
- • Recruited core team members
- • Developed processes and standards
- • Selected tools and infrastructure
- • Established agency partnerships for scale
Phase 3: Deployment & Scale
- • Deployed teams against key projects
- • Expanded team across continents
- • Internalized critical capabilities
- • Developed internal talent
Phase 4: Optimization
- • Refined processes based on learnings
- • Enhanced tools and infrastructure
- • Built centers of excellence
- • Established sustainability model
The Results
First-in-Company Achievement
Successfully built P&G's first Digital Design Capability, setting the standard for how the company approaches digital experiences in product innovation.
This capability became the model for other capability builds across the organization.
Team Growth
From 0 → fully staffed teams across 3 continents
Capability Internalization
Transitioned from 100% external to strategic mix of internal + external
Business Impact
Deployed against biggest opportunities in Oral Care and Smart Products
Cost Efficiency
Reduced external agency costs while improving quality and speed
Why This Matters for Your Company
This capability build demonstrates exactly what I bring to mid-market companies: I've actually done this before, at one of the world's most demanding companies, and I know how to make it work.
Not Theory
This isn't consulting frameworks—it's proven methodology from actual experience.
Scalable
Approaches that worked at P&G can be adapted for mid-market scale and resources.
Sustainable
Built to last beyond the engagement—this is about building your capability, not dependency.
Additional Achievements
Multi-Continental Team Management
Successfully managed design teams across Asia, Europe, and Americas, developing processes and communication systems that enabled effective collaboration across time zones and cultures.
Process Innovation
Developed and implemented design processes that balanced creativity with efficiency, enabling faster time-to-market without compromising quality.
Talent Development
Recruited, trained, and developed design professionals who went on to lead their own teams and projects within P&G and beyond.
Strategic Partnerships
Established and managed strategic partnerships with design agencies and technology providers, optimizing the mix of internal and external resources.
Ready to Build Your Success Story?
These results came from proven methodologies, disciplined execution, and deep expertise. Let's discuss how we can deliver similar results for your organization.
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